Based on INNOGROW research activities, the policy brief in hand surveys novel business models and innovation in rural economies. The aim of the brief is to communicate useful research insights for policy-making and implementation purposes. The most relevant to rural entrepreneurship business models are presented as well as key-figures and facts regarding rural business model innovations. Selected cases of successful entrepreneurial trajectories are then described to exemplify the significance of innovation in business strategy organization, and overall sustainable rural growth. The policy brief concludes with research-informed policy
recommendations.